求职意向

品牌公关 薪资面议 随时到岗

教育背景

2020.x -2020x University of Leicester Mass media 

2020.x -2020x University of Bedfordshire Advertising and marketing communication

工作经验

2020.x -2020x Wislink IMC Director

Branding and IMC campaign

2020.x -2020x Mobike Technology Co. Ltd.  Marketing Communication expert

• Cooperate with founding team, build brand strategy and corporate vision from zero to one
• Lead team outputting marketing promotional strategy and executive strategy
• Planning and budget control, allocate and optimize the budget and division of personel, and evaluate ROI

1.Crossover marketing campaign

• Aim at brand reputation and organic growth, lead team planning  and executing co-branding integrated marketing communication campaign;

     Project experience

• co-branding cases with McDonalds,BeautyCam app,Tencent game Cross Fire,Instyle fasion magazine

2. Mobike annual IMC campaign

• Lead team plan mobike annual campaign,  cross-functional corporation with other team to promote project effectively.

     Project experience:

• 2018.04"Ride fot the Earth"global IMC campaign, produce results of 100 million level activity sound volume, 10 million level participation users, positive capital inflow 1 million yuan
  

3.Entertainment marketing

• by means of hot celebrities and film and TV production, make collaboration with brand, to achieve win-win results in brand and business goals.

     Project experience:

• 2017.08 "2017World Cycling Day“ global campaign,invite at least 50 celebrities make interaction on the Weibo,generate 60 millions of posting comments
• 2017.11Case with movie"Justice League”of Warner Bros in 2017, getting result of 100 million level activity sound volume, and breaking Guinness record;
• 2018.11 continuous cooperation with another movie"Fantastic Beasts2" in 2018, gaining 10millions of active users  with 730 thousands of sharing on wechat

BD resource development

• Maintain and broaden high-quality partnership in felid of fashion, film and television, public welfare, lifestyle
  

2020.x -2020x Ullens Center for Contemporary Art PR and marketing Supervisor

• Formulate cross-over PR and marketing strategy maximum digging Depth mutual in artist and brand,and help to arrange exhibitions and execute the media plan.
• Invite KOL and media join opening event and PR promotion

     project experience

• 2015.09 "JNBY x artist Xuqu" offline art cross-over concept store
• 2015.08  "JNBY x artist Zhaoyao" offline art cross-over project
• 2015.07 "the summer night in art museum"UCCA owned events

• Formulate media plan for exhibition and contact media in news conference
• Develop new media resources in field of lifestyle, art and news

     project experience

• 2015.11 UCCA Gala
• 2015.10 Haegue Yang: Come Shower or Shine, It Is Equally Blissful
• 2015.09David Diao
• 2015.08 Korakrit Arunanondchai: 2558
• 2015.06William Kentridge: Notes Towards a Model Opera
  

2020.x -2020x 58.com （NYSE: WUBA） Brand Supervisor

• cooperate wtih founding team, build brand strategy and corporate vision from zero to one
• Maintain annual consumer research and competitor analysis
• Project experience:sub-brand "Zhuanzhuan“,"ChinaHR”brand strategies and consumer research analysis

• Expand entertainment resources for brand reputation and organic growth
• Project Experience:maintain more than ten celebrity-participated public welfare online campaign, such as "Yiaihuanxin“campaign withYangmi,"keep love rolling on" campaign with ”Beautiful lady“TV show and so on.

• Media strategy and performance evaluation
• TV commercial creative copywriting,shooting execution,cross-functional colloration
• Establish media analysis model and monitor media effect in real time
  

2020.x -2020x mediacom(GroupM) Senior media planner

• Support in new brand positioning and promotion strategy,marketing analysis and competitor analysis
• Formulate product placement  strategy TV play“Longmenbiaoju" and promotional strategy, and support in execution.

• Support in digital media strategy for new product launching, take part in marketing analysis and competitor analysis

• Support in seasonal media plan in Spring festival, Dragon Boat Festival,and National Day, and take charge in execution works and environmental analysis 
  

自我评价

• 8 years Integrated marketing communication and project management experience in total, including cross-over  marketing, content marketing
• 3years working experience in field of branding in internet industry from 0 to 1
• Good communication skills and conflict management experience
• Good at teamwork and cross-organization cooperation